Vegemite sponsored them on their quest to photograph Australia's 100 Classic Climbs.
Red Chili and Wild Country sponsored me to climb on their Vegemite Promotional Video.
The deal was that they post their stories on Facebook.
And we all did what the big corporate giants told us to.
Look out for their upcoming book in 2012.
ps. it was in the script that I fall off the top of Evil Wears No Pants.